AS - Branding

Building a Bold Identity for a Footwear Brand

Oscend developed a bold and modern brand identity for Apex Stride, a footwear label centered on movement, comfort, and innovation. The branding was created to express performance and style through a clean visual system that feels energetic, confident, and easy to recognize. From logo direction and typography to brand expression across digital and offline channels, every element was built to support a premium and consistent customer experience. The result is a strong, scalable identity that helps Apex Stride stand out as a contemporary footwear brand made for people always on the move.

Yankees Blue

HEX                            #c0ea11
RGB                             (192, 234, 17)

Orange

HEX                            #e23513
RGB                            (226, 53, 19)

Black

HEX                            #000000
RGB                            (0,0,0,)

Grey

HEX                            #808080
RGB                            (128, 128, 128)

White

HEX                              #FFFFFF
RGB                         (255, 255, 255)

Aa

/headlines

Galantic

Aa

/body text

Nunito

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Office A-1, First Floor, Building 23-C, 27 Street, Tauheed Commercial, Phase V, D.H.A, Karachi, Pakistan, 75500

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