Oscend has collaborated with Vogue Bazar, a men-only luxury neckwear label consisting of ties, cravats, scarves, and pocket squares to design a unified and conceptual brand. All the branding factors, including the logo design, color palette, and typography, were made with references to elegance, style and modern masculinity. Oscend set a steady or steady tone of voice to convey the sense of refinement, confidence and fashion consciousness on online platforms and marketing tools. The products were aspirational and affordable as visual storytelling presented the high-quality fabric, complex designs, and adaptability of the collections. The website and social media presence was geared towards engagement, browsing, and conversion, to create a smooth brand experience to customers. The campaign plan was to create awareness and to emphasize the quality of the product and to affirm the role of Vogue Bazar as a pioneer in luxury neck wear in men. What comes out is a refined, fashionable brand image that appeals to the modern gentleman who appreciates the tradition but at the same time likes modern fashion.