Oscend managed the social media of Apex Stride where the brand presence was shaped by multi-tiered approach that is performance-based, dynamic, and visual in nature with a strong presentation of what the brand is and what it is not as one of the leading sports goods brands. Planning and production of the content, posting, community management, all were planned to create awareness, credibility and engagement with the athletes, fitness enthusiasts and everyday performers. Oscend maintained a steady visual and verbal language throughout all channels - all posts were full of movement, strength, and accuracy. Campaign was designed to bring out main product categories, demonstrate performance advantages, active lifestyle, and be highly motivated by engaging storytelling and images.