BD - Branding
Building a Premium, Patient-Centered Identity
Oscend collaborated with Burki Dental & Aesthetic to rebrand their company, establishing a wholesome and contemporary image that portrays experience, confidence and sophistication. The redesign of the logo and choice of the color palette, typography and visual elements, were all thought through to present a professional and sophisticated image. The team at Oscend came up with a unified tone of voice so that the message transmitted in digital channels and offline touchpoints would appeal to patients and would reflect the premium positioning of the brand. The aesthetic and dental services were oriented to the visual storytelling to make the brand friendly and at the same time high-end. The social media and web sites were made patient friendly and engagement friendly and integrated clarity with creativity. Campaign strategies were to be applied to raise awareness, create trust and motivate significant interaction. What emerges is a brand image that is both genuine, confident and consistent with the Burki Dental & Aesthetic vision of how it treats its patients. The strategy used by Oscend made branding a strategic asset that enabled the clinic to be competitive in a market full of competitors.
- Patient-Centered, Research-Based Strategy.
- Breaking The Mold of The Traditional Dental.
- Increasing Trust by Design and Communication.
June Bud
HEX #BDDA57
RGB (189, 218, 87)
Cyan Cobalt Blue
HEX #28589c
RGB (35,91,168)
Bluebonnet
HEX #1C1CF0
RGB (28, 28, 240)
Vivid Sky Blue
HEX #00CCFF
RGB (0, 204, 255)
White
HEX #FFFFFF
RGB (255, 255, 255)
Aa
/headlines
Montserrat
Aa
/body text
Work Sans
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Office A-1, First Floor, Building 23-C, 27 Street, Tauheed Commercial, Phase V, D.H.A, Karachi, Pakistan, 75500
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