Oscend has developed a unique brand identity in co-operation with ME Architects which embodies their architectural vision, creativity and professionalism. Every single design detail, including logo and typography, the color scheme, and visual resources were carefully designed to communicate innovation and trust. A professional and knowledgeable tone of voice was developed to express experience and leadership in design to maintain consistency across digital platforms and customer touch points. Their architectural works were also brought forward through visual storytelling and it combined both sophistication and modernity. The social media and Web resources were streamlined to attract people, create leads, and place ME Architects as a progressive design firm. The campaign plans strengthened the brand integrity, establishing the mnemonic experience with the potential clients and partners. The outcome is an integrated, high quality brand image that will upgrade the market positioning of ME Architects without compromising on their vision and values.