Oscend has been handling the social media of ME Architects and has developed a strategy that presents the firm as innovative, creative and design savvy. Starting with the content planning and creation to scheduling and community management, all aspects were to attract potential clients, collaborators and architecture enthusiasts. Oscend designed a constant visual and verbal presence on the platforms, presenting the portfolio of the firm, design philosophy, and the completed works. Architecture knowledge, project milestones and thought leadership were promoted through campaigns, generating meaningful connections and building brand credibility. There was also a use of data and analytics to optimize content in order to increase the number of followers and improve engagement. The outcome is a powerful, professional and aesthetically pleasing social media profile that makes ME Architects a top architecture service in the online realm.