Oscend worked with Mechano Makina, a major provider of lift and elevator components, to establish a powerful and professional brand image that speaks of credibility, accuracy, and technical skills. All branding factors, such as logo design and color scheme, typography and illustrative material were thoroughly developed to convey trust and authority in the industry. Oscend created a unified tone of voice to identify the brand as a reliable partner in delivering quality solutions in elevators to provide a consistent universe of messaging through all digital channels, presentations, and correspondence with clients. Product range and technical capabilities were presented in a visual storytelling, with a dose of clarity and the touch of modern industrial appearance. The social media and websites were designed to be easy to navigate, generate leads and engage, and that is a way of demonstrating that Mechano Makina is quality and efficiency-focused. The campaign strategies will be based on the creation of awareness, credibility, and strengthening the brand image with B2B clients and contractors. The outcome is a unified, professional brand image that reinforces the positioning of Mechano Makina in the competitive lift and elevator parts market.