Oscend has been handling the social media of Mechano Makina, which is one of the largest providers of lift and elevator components, and has developed an approach that portrays reliability, technical knowledge, and leadership in the industry. Since content planning and creation, posting, and community management, each of the steps was specifically created to attract B2B clients, contractors, and professionals in the industry. Oscend created a unified visual and verbal identity across media, focusing on product features, technical specifications, and case studies. The focus on innovation, quality, and practical solutions was included in the campaigns, and trust and credibility with the target audience were established.