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Paid Search

Targeted ads that drive clicks.

Paid search can also be called PPC (Pay-Per-Click) advertising: you bid on certain keywords in order to have your advertisements displayed on the site such as Google Ads or Bing Ads. It guarantees that your brand appears when users are searching with intent and it makes it one of the most useful channels to generate leads and make conversions.

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High-Intent Traffic - Find willing to buy customers.

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Accurate Keyword Targeting- Adverts will be shown at the point of interest.

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Shorter payback period - Visibility in the short term, as opposed to SEO.

Paid search marketing enables the brands to be displayed on the first page of search engines at the top by using the paid advertising, which means that they will be the first brands that the customers will see once they are in need of buying any products or services. It provides qualified traffic, quantifiable outcomes and a shorter ROI than organic search would deliver.

The power of paid search consists of data-driven optimization. Targeting of keywords will make sure that the ads are served when a search is of high intent. Extended ads (such as call, location and site links) enhance visibility and click-through. The bid management is used to align performance and budget. Quality Score optimization improves the relevance of ads and decreases the costs. The accuracy of ROI measurement can be found in conversion tracking.

Paid search campaigns encompass a variety of ad formats designed to reach users at different stages of their journey. Search ads appear as text-based advertisements on search engine results pages, targeting users actively searching for relevant keywords. Display ads use banners and visual content to capture attention across partner websites. Product ads showcase items with images, pricing, and descriptions, making them ideal for e-commerce visibility. Remarketing ads re-engage users who have previously visited a site, reminding them of the brand and encouraging return actions. Lastly, local search ads help physical stores gain visibility through map placements and location-based targeting, driving foot traffic from nearby prospects.

Don’t settle for clicks.

Choose meaningful results.

Work with Us

True Brand Experimentation Between Touchpoints.

Our campaigns are more than impressions, our campaigns are designed to help you reach intentional customers, make them the traffic, and have the best ROI.

Our paid search services consist of researching keywords, targeting audiences, A/B testing, creating ads and ongoing optimization. Be it Google Ads, Bing or any other search engine, we ensure that your brand message is uniform, efficient, and conversion oriented throughout all the touchpoints of the Internet.

Authentic Brand Experience Across Touchpoints

Product mix consulting, product page optimization & Amazon SEO, Brand Store optimization & more – we ensure your Amazon presence is true to your brand, and converts in a crowded marketplace.

Authentic Brand Experience Across Touchpoints

Product mix consulting, product page optimization & Amazon SEO, Brand Store optimization & more – we ensure your Amazon presence is true to your brand, and converts in a crowded marketplace.

Authentic Brand Experience Across Touchpoints

Product mix consulting, product page optimization & Amazon SEO, Brand Store optimization & more – we ensure your Amazon presence is true to your brand, and converts in a crowded marketplace.

FAQs

Learn more about Paid Search.

It is a type of internet advertising in which the brands pay in placing an advertisement in search engine results when a certain keyword is entered.

It is highly conversion-driven and therefore more likely to attract people in need of using your products or services.

Primarily Google Ads, but also Microsoft Ads (Bing), as well as other search engines based on the reach of the audience.

Measuring impressions, clicks, conversions, cost-per- click (CPC), and the return on ad spend (ROAS).

Paid Search provides immediate exposure by commercials and SEO offers long term unpaid rankings. Both work best together.

It is your industry, your competition and your objectives but campaigns can be adapted to suit businesses of any size.