Oscend had been running social media in Rafahiya Jewelers, a high end 925 silver jewelry brand, which has developed a strategy of selling sophistication, workmanship and classic fashion. Planning of the content, its creation, scheduling, and community management were all meant to attract the attention of jewelry fans and prospective clients. Oscend created a unified visual and verbal identity in all mediums, displaying product lines, detailed designs, and unique offers. Advertising was individualized to create brand recognition, motor interaction, and stimulate buying, with the analytics and insights being utilized to maximize the efforts and reach. The outcome is one unified, aesthetically pleasing social media presence that enables the brand image of Rafahiya Jewelers to lift higher and appeal to the audience on a more personal level.