Oscend handled the social media of Vogue Bazar, an upscale brand of men's neckwear based on ties, cravats, scarves, and pocket squares. The plan was to portray a sense of nobility, fashion and contemporary sophistication and capture the interest of fashionable audiences. Since the content was planned, created, scheduled and managed by the community, each post would feature product quality, styling, and season collections. Oscend has created a coherent brand image and voice across platforms, balancing quality images and informational and aspirational posts. Brand awareness, engagement, and customer conversion campaigns and performance analytics assisted in ensuring that efforts were made to optimize the reach and contact. It has led to a well-integrated and fashionable social media presence making Vogue Bazar a leader in the luxury neckwear field among men.